When the Grand Viaduct was completed at the turn of the 20th Century, the land just south of the newly established Tower Grove Park was developed and subdivided by the Connecticut Mutual Life Insurance Company in what was to become a unique type of neighborhood. Deed restrictions required features like two story homes and even the building expense was mandated. This new neighborhood was called Tower Grove Heights, which makes up the homes between Grand Ave and Gustine Ave. Tower Grove Heights still fell within the City of St. Louis, which required the homes to be made of brick. Homes West of Gustine were previously known as OaK Hill Community, but that name has given way to the more generic Tower Grove South.
Tower Grove South is a diverse, gentrified urban neighborhood. In addition to homes, the neighborhood benefits from the presence of many busiensses within its borders, in addition to muiltiple popular destination "business districts". The very popular South Grand Business District is home to many of the top restaurants in St. Louis, and has more known ethnic eateries than Epcot Center in Florida with multiple Thai, Italian, Chinese and Vietnamese restaurants, as well as Turkish, Moroccan, Japanese (Sushi), Persian, Brazilian, Eithiopian, Mexican, Lebanese, and Fillipino restaurants. Additionally there are also a few sandwich shops, cafe's with outdoor seating, a gelateria, an ice cream parlor, a vegetarian restaurant, a vegan eatery, and an American 'comfort food' restaurant. The Morganford Business District, while not as large and well known, has a local harvest grocer, the London Tea Room, several themed bars and restaurants.
Homes were built almost entirely between 1893 and 1930. There has been a tremendously successful movement to rennovate and restore the homes in the are and it has been a destination neighborhood by those seeking a quality historic rennovated home. Homes are typically victorian style or second empire style.